WhatsApp CEO Will Cathcart too shared a video explaining how WhatsApp users can shop on JioMart without leaving the app. “Today @JioMart is LIVE on WhatsApp with our first end-to-end shopping experience. You can browse products, add your items to your cart, and make your payment — all within a WA chat! Excited about the opportunities this opens up for businesses to build experiences on WhatsApp!, said Cathcart in a tweet. The 54-second video shows a step-by-step guide on how to use JioMart on WhatsApp. For those unaware, JioMart is Reliance’s rival to Amazon and Walmart-owned Flipkart. The two e-tailers so far are not there on WhatsApp.
Today @JioMart is LIVE on @WhatsApp with our first end-to-end shopping experience. You can browse products, add you… https://t.co/so7K5THD79
— Will Cathcart (@wcathcart) 1661783052000
How to shop on JioMart on WhatsApp
Shoppers can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number (+917977079770) on WhatsApp. There is no need to save the number in their contact list to get going. Just typing in the number in the WhatsApp search box will take users to JioMart Shop chat. On sending ‘Hi’ a dialog box opens that they can start shopping by viewing the catalogue. Users will need to enter the PIN code of the place they want the products to be delivered. Once done, users can see the catalogue of available items across categories in their area.
In Mark Zuckerberg and Mukesh Ambani‘s words
Mark Zuckerberg wrote on Facebook: “This is our first-ever end-to-end shopping experience on WhatsApp – people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.”
Mukesh Ambani, chairman and managing director, Reliance Industries, said, “When Jio Platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian.”